• The WIT Committee

Welcome to Women In Tourism

“A woman with a voice is by definition a strong woman. But the search to find that voice can be remarkably difficult.”

– Melinda Gates

Women In Tourism (WIT) was created in June 2015 by a small group of destination leaders who are all passionate about the Scottish tourism industry and recognise both the challenges and opportunities for women within the sector.

The founding principles of WIT are to inspire, motivate, encourage and support women across the sector; while advocating for greater gender balance across leadership roles within industry.

While created in Scotland, the ambition is to deliver continued development and establish recognition as a global example of best practise, with the creation of international ‘Chapters’.  This will result in a global framework for mentoring, inspiring and developing future female tourism leaders.


WIT survey results

We announced the results of the 2016 WIT survey on March 17th.  Read the key highlights here.

The Ambition

The Ambition

WIT aims to work with women at all levels of their career across the sector – to motivate, mentor and support their development and future career ambitions.

About Us

About Us

WIT is led by a small Committee of destination leaders, but seeks engagement from individuals at all levels of their career, across Scotland.

Sign up for info

Sign up

In early 2017 we’ll announce the next phase of WIT.  To be kept up to date with the ongoing developments and find out how to get involved, please do sign up below and we’ll be in touch soon!