“A woman with a voice is by definition a strong woman. But the search to find that voice can be remarkably difficult.”
– Melinda Gates
Women In Tourism (WIT) was created in June 2015 by a small group of destination leaders who are all passionate about the Scottish tourism industry and recognise both the challenges and opportunities for women within the sector.
The founding principles of WIT are to inspire, motivate, encourage and support women across the sector; while advocating for greater gender balance across leadership roles within industry.
While created in Scotland, the ambition is to deliver continued development and establish recognition as a global example of best practise, with the creation of international ‘Chapters’. This will result in a global framework for mentoring, inspiring and developing future female tourism leaders.