• Women in tourism

Welcome to Women In Tourism

“A woman with a voice is by definition a strong woman. But the search to find that voice can be remarkably difficult.”

– Melinda Gates

Women In Tourism (WIT) was created in June 2015 by a small group of destination leaders who are all passionate about the Scottish tourism industry and recognise both the challenges and opportunities for women within the sector.

The founding principles of WIT are to inspire, motivate, encourage and support women across the sector; while advocating for greater gender balance across leadership roles within industry.

While created in Scotland, the ambition is to deliver continued development and establish recognition as a global example of best practise, with the creation of international ‘Chapters’.  This will result in a global framework for mentoring, inspiring and developing future female tourism leaders.


Join WIT!

Women In Tourism is a membership organisation and you can sign up to join today! Benefits include industry events, the WIT newsletter, access to a 60-minute mentoring session,  and an industry-wide skills swap.


Women in Tourism Chair Susan Russell offers a message of support and the wider industry in these challenging times, plus information on how WIT aims to support members.

Step Up

The Ambition

WIT aims to work with women at all levels of their career across the sector – to motivate, mentor and support their development and future career ambitions.

WIT Top 100

WIT Top 100 2020

During what has been one of the most challenging years to date for the Scottish tourism industry, we are honoured to announce the 2020 Top 100 Women In Tourism.