• Women in tourism

Welcome to Women In Tourism

“A woman with a voice is by definition a strong woman. But the search to find that voice can be remarkably difficult.”

– Melinda Gates

Women In Tourism (WIT) was created in June 2015 by a small group of destination leaders who are all passionate about the Scottish tourism industry and recognise both the challenges and opportunities for women within the sector.

The founding principles of WIT are to inspire, motivate, encourage and support women across the sector; while advocating for greater gender balance across leadership roles within industry.

Driven by a small volunteer-led group, we are always open to discussing events, projects or future ideas.  Follow us on our social media channels or drop us an email!

WIT Events

Join WIT today!

Women In Tourism is a membership organisation which represents colleagues across Scotland. Benefits include events, the WIT newsletter and a 60-minute mentoring session.

Social Capital

Find out more about how social capital could support you.  Maximise networking opportunities to build strong networks and achieve your future ambitions.

Step Up

The Ambition

WIT aims to work with women at all levels of their career across the sector – to motivate, mentor and support their development and future career ambitions.

WIT Top 100

With the highest number of nominations in the awards 5-year history, find out more about the 2022 Top 100 Women In Tourism, who were announced in April 2022!