You don’t need alcohol to enjoy yourself, and you certainly don’t need it to connect, learn, and feel inspired.
Women in Tourism is delighted to invite our community to a special evening of conversation and connection at SOBR, Scotland’s first fully sober bar, right in the heart of Aberdeen. This event brings together networking, fresh perspectives, and a chance to experience a hospitality concept that is quietly reshaping how we think about social spaces.
At the heart of SOBR is a simple but powerful idea: great experiences don’t need alcohol. Since opening its doors in autumn 2025, SOBR has gone from strength to strength, earning a place among the world’s Top 10 sober bars as recognised by The Spirits Business. It’s a space designed for everyone, welcoming, inclusive, and centred on wellbeing without compromise.
An evening with Kate Kenyon, founder of SOBR
We’ll be joined by Kate Kenyon, who will share her journey and the motivation behind creating SOBR. Kate’s story is one of purpose-led entrepreneurship and bold thinking, offering insight into what it takes to build something genuinely different within the tourism and hospitality sector.
Her experience speaks directly to the Women in Tourism mission: supporting women who are shaping the future of the industry on their own terms, and creating spaces where others can thrive.
Event programme
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18:00 Arrival and refreshments. Enjoy an alcohol-free cocktail of your choice
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18:30 Welcome from Women in Tourism
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18:40 Guest speaker: Kate Kenyon, Founder of SOBR
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19:00 Q&A and continued networking
The evening is designed to be relaxed and conversational, with plenty of time to meet new faces, reconnect with familiar ones, and continue the discussion sparked by Kate’s talk.
Why attend?
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Be inspired by Kate’s story, one of many women leaders shaping tourism in the North East
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Grow your professional network in a friendly, supportive environment
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Enjoy a social evening without alcohol and wake up the next morning feeling fresh and energised
Whether you work in hospitality, destination marketing, travel, visitor attractions, or a supporting role across the sector, this event offers a chance to step away from the everyday and reconnect with the bigger picture.
Book your place
Spaces for this Aberdeen event are limited, and we recommend booking early to avoid disappointment.
We’d love to see you there and to welcome you into another evening of thoughtful conversation, shared learning, and genuine connection.








